Academic Campaigns & Brand Strategy

Through client-based coursework at Villanova University, I developed integrated PR and marketing campaigns rooted in research, strategy, and measurable outcomes. Each project reflects my ability to translate insights into clear, compelling communication.

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Well Suited – Public Relations Campaign

Client: Sustainable Professional Clothing Resale Brand

Overview
Developed a comprehensive public relations campaign to position Well Suited as a trusted, aspirational resale platform for young professionals entering the workforce. The strategy focused on reducing stigma around secondhand professional clothing while elevating the brand’s credibility and sustainability mission.

Strategic Focus

• Conducted in-depth competitive landscape and resale market analysis
• Developed audience personas grounded in behavioral and cultural research
• Crafted clear brand positioning and key messaging pillars
• Built campaign objectives with measurable KPIs, timeline, and budget allocation
• Designed media, influencer, and digital activation strategies

Outcome
The final campaign delivered a fully integrated communications plan that aligned sustainability, professionalism, and affordability into a cohesive brand narrative designed to build awareness and long-term trust.

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Wisk Aero – Brand Research & Strategic Positioning

Urban Air Mobility Startup | Boeing Subsidiary

Overview
Led a strategic brand research and positioning project analyzing consumer adoption trends, competitive differentiation, and long-term scalability in the emerging autonomous eVTOL market. The project examined how innovation, safety, and sustainability intersect in advanced air mobility.

Strategic Focus

• Analyzed consumer willingness-to-pay and projected adoption data
• Evaluated competitive positioning against Joby and Archer
• Defined brand promise and long-term market advantage
• Developed a creative brief aligned with urban professional audiences
• Identified influencer and investor communication opportunities

Outcome
Produced a data-driven strategic framework positioning Wisk Aero as a scalable, safety-first innovator in autonomous air mobility, grounded in market insights and forward-looking brand strategy.

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Philadelphia Orchestra – Integrated PR Portfolio

Digital Education Initiative: Harmony in Reach

Overview
Created a fully integrated public relations portfolio supporting the launch of a digital music education initiative designed to expand access to classical music. The campaign centered on accessibility, innovation, and cultural impact.

Strategic Focus

• Developed targeted key messaging aligned with organizational mission
• Wrote a media alert and press release using journalistic best practices
• Crafted a personalized pitch targeting relevant cultural journalists
• Conducted a strategic social media audit and digital recommendations
• Produced supporting blog and op-ed content to deepen narrative reach

Outcome
The portfolio demonstrated the ability to align messaging, media strategy, and digital storytelling into a cohesive campaign designed to drive awareness, engagement, and long-term brand positioning.