Professional Experience
Through hands-on professional experience, I contributed to integrated marketing and communications initiatives that enhanced digital presence, deepened client relationships, and reinforced brand authority. My work consistently aligned strategic messaging with business priorities to deliver measurable impact.
Neal R. Gross & Co.
As part of the marketing team at Neal R. Gross & Co., a national legal services company, I contributed to digital strategy, content development, and brand positioning.
Marketing Audit
Overview
Developed a comprehensive social media audit and digital growth strategy for a national court reporting and transcription firm. The strategy evaluated brand positioning, competitive performance, and platform engagement to align digital presence with the company’s professional reputation.
Strategic Focus
• Conducted full audit of LinkedIn, Facebook, and X performance
• Completed competitive market analysis across industry leaders and niche competitors
• Identified primary and secondary audience segments to refine targeting
• Developed platform-specific content strategy for LinkedIn, Instagram, YouTube, and Facebook
• Established structured content pillars to improve consistency and engagement
• Built measurable performance benchmarks to track visibility and growth
Outcome
Delivered a structured, data-backed roadmap designed to increase brand awareness, strengthen audience engagement, and position the company as a modern leader within the legal services industry.
Monthly Client Newsletter
Overview
Developed and executed a recurring monthly client newsletter designed to strengthen relationships, reinforce brand authority, and increase visibility of evolving service offerings within the legal services industry. Each edition focused on a distinct topic, including AI-powered transcript summarization, industry insights, and leadership spotlights.
Strategic Focus
• Built and managed a structured monthly content calendar aligned with business priorities
• Translated complex legal technology into clear, benefit-driven messaging
• Highlighted practical use cases such as depositions, trial summaries, and arbitration proceedings
• Integrated employee insights to humanize corporate communications
• Designed branded templates and structured calls to action to drive engagement
Outcome
Established consistent, value-driven communication with clients, strengthened awareness of new services, and positioned the firm as both innovative and highly reliable within the legal services sector.
Swimming World Magazine
As part of the marketing team at Swimming World Magazine, a leading international aquatics publication, I contributed to digital strategy, advertiser relationship growth, and cross-platform audience engagement.
“A Day in the Life” Feature Article
Overview
Developed and published a feature article highlighting the daily discipline, training demands, and leadership responsibilities of a Division I student-athlete. The piece aimed to provide readers with an authentic, behind-the-scenes perspective while reinforcing Swimming World’s connection to collegiate athletics.
Strategic Focus
• Conducted interviews and gathered firsthand insights to ensure narrative accuracy
• Structured the article around storytelling arcs to maintain reader engagement
• Balanced human-interest elements with performance and training context
• Aligned tone and pacing with Swimming World’s editorial voice
• Crafted content designed to resonate with athletes, families, and the broader aquatics community
Outcome
Delivered an engaging, athlete-centered feature that strengthened audience connection to collegiate water polo while reinforcing the publication’s role as a trusted voice within the swimming and aquatics space.
Anna Painter | Strategic Communications 